Imports now constitute about 35% of all wine consumed in the U.S. Regaining domestic market share represents an opportunity amid slumping wine sales.
Imports now constitute about 35% of all wine consumed in the U.S. Regaining domestic market share represents an opportunity amid slumping wine sales.
Explore this Issue
Market Happenings
A Softer Slide for Wine and a Light Crop
The rate of decline in wine sales moderated in the first half of 2026, but further progress isn’t likely in the second half.
Read More
Trending Topic
Sizing Up the Competition
Wine imports are gaining U.S. market share, and cost competitiveness is at the heart of the matter.
Read More
Quarterly Summary
The first half of 2026 marked a slight improvement for wine sales as the U.S. economy held up reasonably well.
Sales Volume Trends by Channel and Segment
Change vs Year AgoTrend
Retail: Value 
Retail: Premium 
Retail: Super Premium
Retail: Luxury 
Direct-to-Consumer
ExportAbout
Meet the analyst behind Winescape.
Chris Bitter, Ph.D., is our senior wine and grape analyst, focusing on generating research and insights in the areas that impact the business of vineyards and wineries.
About Terrain and American AgCredit
Terrain is a proud offering of American AgCredit, a member of the Farm Credit System. American AgCredit is at the forefront of the evolution of agriculture, committed to equipping its grape and wine customers with more than just financing. Customers have access to Terrain's exclusive insight and confident forecasting.