The trajectory of grape demand and prices will ultimately shape the timing and contours of the vineyard market’s recovery.
The trajectory of grape demand and prices will ultimately shape the timing and contours of the vineyard market’s recovery.
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Market Happenings
Slight Progress, but Risks Remain
Early 2026 brought modest improvement in wine sales, but weak comparisons and cautious consumers suggest the momentum may not hold.
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Trending Topic
Tangled Vines
A quick snapback in California vineyard values isn’t likely, but it’s not out of the realm of possibility either.
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Quarterly Summary
The pace of the decline in three-tier wine sales slowed in Q1, though this comes against weak comparisons last year.
Sales Volume Trends by Channel and Segment
Change vs Year AgoTrend
Retail: Value 
Retail: Premium 
Retail: Super Premium
Retail: Luxury 
Direct-to-Consumer
ExportAbout
Meet the analyst behind Winescape.
Chris Bitter, Ph.D., is our senior wine and grape analyst, focusing on generating research and insights in the areas that impact the business of vineyards and wineries.
About Terrain and American AgCredit
Terrain is a proud offering of American AgCredit, a member of the Farm Credit System. American AgCredit is at the forefront of the evolution of agriculture, committed to equipping its grape and wine customers with more than just financing. Customers have access to Terrain's exclusive insight and confident forecasting.